The Aruba Tourism Authority is a government department funded by public funds. It has led the tourism marketing activities for over 50 years, diversifying markets and intensifying its activities in the market place. As the organization functions under government regulations in a private sector environment, it lobbies for more flexibility and independence in implementing its marketing plan.
The Aruba Tourism Authority shares the government's macro-economic objective in further stimulating tourism as key economic activity. Aruba Tourism Authority's general marketing objective is to invest in markets and in marketing activities, which will result in an increase of stay over visitors. To achieve this objective, the Aruba Tourism Authority targets to stimulate the potential visitors, the so called "best prospects", in defined markets, to spend their holidays, meetings, incentives and conventions in Aruba.
The Aruba Tourism Authority’s scope of roles and responsibilities in the continuous successful development of Aruba’s tourism industry is portrayed in various success stories in the history of tourism and in particular in the increased visitor, occupancy, expenditure and room nights recorded in 2004.
The main functions of the Aruba Tourism Authority as leader, include all forms of marketing, and promotion, online and offline, tourist information and customer service, sponsorship and organization of special events and hosting of partners, media, agents and special guests.
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"A second home that fulfills dreams and inspires happiness and unity for all. ATA is a family achieving excellence in tourism through love, dedication and professionalism.
We are a team strengthening Aruba as the top destination in the world."
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"To position Aruba
as a preferred
tourism destination
in the Caribbean by
excelling in quality
service and
teamwork" |
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The main functions of the Aruba Tourism Authority include all forms of marketing, and promotion, online and offline, tourist information and customer service, sponsorship and organization of special events and hosting of partners, media, agents and special guests.
The tourism industry, both worldwide as in Aruba, has grown tremendously in volume and activity. The Aruba Tourism Authority now has offices or representation in the following countries:
| Aruba: |
Head Office |
| Europe: |
Belgium, Netherlands, Germany, Austria, Switzerland, Finland, Sweden, Norway, Denmark, United Kingdom, Ireland and Spain |
| N.America: |
Canada, USA |
| S.America: |
Argentina, Brazil, Colombia, Venezuela |
| Caribbean: |
Puerto Rico, Curacao |
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